“A brand – not just for Christmas”

Our annual Christmastime event took place in the RDS, where we welcomed branding expert Gerard Tannam for a festive take on branding, accompanied by wine and mince pies!

A renowned brand-builder, author and keynote speaker at Islandbridge Brand Development, Gerard’s recently-published Branding for SMEs: A Guide is packed with all sorts of goodies. All the insights, tools and techniques the little brand-builder might need to build great brand bridges between them and their customers.

This yuletide, Gerard dipped into his Branding Guide and share some of the insights, tools and techniques that make for year-round and evergreen success, whatever the season.

A copy of Gerard’s book is available to download here.

We took the occasion to toast past-President Maeve O’Connell on becoming a TD for Dublin-Rathdown in the recent general election.